Tender Details

Country: United Kingdom
Summary: Uk_2024_English & Exams Content Marketing Framework
GBT Ref No: 109116880
Deadline: 10 Dec 2024
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: IT-117-3687-BC/03687
Purchaser's Detail:
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Description:
The British Council is tendering for the development of a content marketing framework for the English and Exams marketing function of the organisation. The British Council envisage the content marketing framework will be organised into three (3) lots as follows:
1. Lot 1: One (1) dedicated B2C content marketing agency on a retainer.
2. Lot 2: One (1) dedicated B2B content marketing agency on a retainer.
3. Lot 3: Three (3) content marketing agencies (B2B and/or B2C) on a framework agreement where work will be awarded on a demand basis. Projects/work will be awarded via a mini competition.

The content marketing agencies on the framework are expected to collaborate with our existing creative and campaign agency partner in delivery and other agency partners on our roster.

Expected range of content marketing services include but are not limited to strategically creating, distributing, optimizing, and managing content to achieve specific marketing goals of the British Council. This includes devising content strategies tailored to target audiences, creating engaging content across various formats and channels, distributing it effectively through platforms like social media, emails and websites, optimising content based on British Council supplied performance data, managing content workflows and calendars, and providing consulting and training to enhance the British Council marketing teams capabilities.

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Documents:

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Uk_2024_English & Exams Content Marketing Framework - Uk Tender

The BRITISH COUNCIL, a Government sector organization in United Kingdom, has announced a new tender for Uk_2024_English & Exams Content Marketing Framework. This tender is published on UkTender under GBT Ref No: 109116880 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2024-12-10.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.