Ten-2526-043 (Pa2023) Digital Tracking Tool Tender
Notice for Ten-2526-043 (Pa2023) Digital Tracking Tool in Uk. The reference ID of the tender is 137292808 and it is closing on 27 Mar 2026.
Tender Details
- Country: United Kingdom
- Summary: Ten-2526-043 (Pa2023) Digital Tracking Tool
- GBT Ref No: 137292808
- Deadline: 27 Mar 2026
- Financier: Self Financed
- Purchaser Ownership: Government
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.:
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- Description:
- The Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour—specifically the "why" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement. The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following: Visual behavioural insights Support session-level replay and heatmapping Journey-level behavioural analysis across pages and devices. Friction and drop-off diagnostics at interaction level Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms) The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion across key journeys.
CPV classifications: 71621000 - Technical analysis or consultancy services - Documents:
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The NEST CORPORATION, a Government sector organization in United Kingdom, has announced a new tender for Ten-2526-043 (Pa2023) Digital Tracking Tool. This tender is published on UkTender under GBT Ref No: 137292808 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2026-03-27.
The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.
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