Tender Details

Country: United Kingdom
Summary: Ten-2122-012 Media-Buying Services
GBT Ref No: 58683445
Deadline: 03 Nov 2021
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: 183333
Notice Type: Tender
Document Ref. No.: tender_288222/1005881
Purchaser's Detail:
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Description:
Title : TEN-2122-012 Media-Buying Services
Location Of Contract : Any region
Industry : Advertising services - 79341000
Value Of Contract : £83,333 to £183,333
Description : Our requirement is for the provision of Media-Buying Services for a test-and-learn advertising campaign, to be executed and delivered via programmatic channels. This campaign may comprise up to three phases. Its objective is to encourage Nest pension-holders to activate their member account online. The first phases will run between December 2021 and February 2022. It will be a test-and-learn activity and will complement email campaigns as well as unpaid social media messaging. We foresee a programmatic advertising programme with a three-phased approach, building and expanding reach and conversion based on contextual learning and building lookalike profiles. Bidders should note that although our long-term plan is to progress to phases 2 and 3 of the campaign, we make no commitment to doing so. Any decision on whether to proceed with phases 2 and 3 will be determined by the quality and success of phase 1 of the campaign, and the results and learnings it generates, amongst other factors. The campaign's key performance measures will be CPM (cost per thousand impressions), CPC (cost-per-click) and CPA (cost per acquisition - acquisition is defined as a Nest member successfully completing activation at the back of engaging with the campaign). Interested bidder...
Documents:

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Ten-2122-012 Media-Buying Services - Uk Tender

The NATIONAL EMPLOYMENT SAVINGS TRUST (NEST), a Government sector organization in United Kingdom, has announced a new tender for Ten-2122-012 Media-Buying Services. This tender is published on UkTender under GBT Ref No: 58683445 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2021-11-03.

The estimated tender value is 183333, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.