Strategic Brand Guardianship Tender

Notice for Strategic Brand Guardianship in Uk. The reference ID of the tender is 134433952 and it is closing on 23 Feb 2026.

Tender Details

Country: United Kingdom
Summary: Strategic Brand Guardianship
GBT Ref No: 134433952
Deadline: 23 Feb 2026
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: C001300.00
Purchaser's Detail:
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Description:
Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW's long‑term brand strategy and contribute to the organisation's vision of becoming Wales' favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross‑agency collaboration
CPV classifications: 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Documents:

Tender Notice

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Strategic Brand Guardianship - Uk Tender

The TRANSPORT FOR WALES, a Government sector organization in United Kingdom, has announced a new tender for Strategic Brand Guardianship. This tender is published on UkTender under GBT Ref No: 134433952 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2026-02-23.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.

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