- Country: United Kingdom
- Summary: Media Advertising Buying (C8985)
- GBT Ref No: 114375722
- Deadline: 10 Feb 2025
- Financier: Self Financed
- Purchaser Ownership: Government
- Tender Value: GBP 8500000
- Notice Type: Tender
- Document Ref. No.: CF-0004300DQH000001r8Gb2AI
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- Description:
- The media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required.
Overview: the provision of integrated offline and online media buying services for the Anchor Hanover Group.
Deliverables: the media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required.
Channel selection and management - all advertising channel activity must by optimised towards sales and occupancy targets. While other metrics are important, the primary KPI is always the volume/quality of leads fed into and through the marketing funnel.
Market understanding - the agency is required to support Anchor in using effective insight, audience understanding and competitor analysis to target and position products and services to the most appropriate demographics.
Reporting platform requirements - the agency shall, at a minimum, meet the following reporting platform requirements:
- provide, maintain and manage a 'live' online reporting platform (dashboard) that combines performance for all media channels in one place with ful... - Documents:
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CLICK HERE TO LOGINMedia Advertising Buying (C8985) - Uk Tender
The ANCHOR HANOVER GROUP, a Government sector organization in United Kingdom, has announced a new tender for Media Advertising Buying (C8985). This tender is published on UkTender under GBT Ref No: 114375722 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-02-10.
The estimated tender value is GBP 8500000, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.
