London Food Waste Campaign Evaluation Tender

• Country: United Kingdom
• Summary: London Food Waste Campaign Evaluation
• GBT Ref No: 138242816
• Deadline: 30 Mar 2026
• Financier: Self Financed
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.: 2025/26-05
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• Description:
• This invitation to tender (ITT) is for the development and delivery of a robust monitoring and evaluation approach for a new London food waste campaign. We would like to understand the impact of (a) a 'London-wide' (across 17 boroughs) food waste campaign; and (b) boosted hyper-local communications using the campaign's creative approach in a small number of targeted London neighbourhoods. Simpler Recycling legislation is designed to ensure the consistent collection of materials and food from every workplace (from March 2025) and household (from March 2026) in England. Defra has a long-term ambition to reach a 65% municipal recycling rate by 2035. As the food waste service - now mandated to be provided to every household across England - will be new to many residents, communications on food waste recycling is a key focus and we need to ensure that any communications on the topic are robustly evaluated. Across all local authorities in the UK, 79% of food waste is disposed of in residual waste and only 17% in food waste recycling1. This issue is driven by barriers such as a lack of knowledge about what constitutes food waste, hygiene concerns, and limited understanding of the benefits and processes of food waste recycling. While residents look to their council to provide the detailed "how" of using their local waste collection services, ReLondon's new campaign aims to support this by focusing on the "why" - using messages and creatives which motivate the uptake of food waste ...
• Documents:

 Tender Notice