Tender Details

Country: United Kingdom
Summary: Iwm/2526/Ape/3466: Audience Segmentation Development Project for Imperial War Museums
GBT Ref No: 125402329
Deadline: 29 Sep 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: APE3466
Purchaser's Detail:
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Description:
Imperial War Museums (IWM) is seeking a research partner to develop a comprehensive and future-facing audience segmentation system. This new approach will replace our existing segmentation, created in 2015, and will be designed to reflect the full spectrum of IWM's audiences-both current and potential. The segmentation system should be transformational, enabling IWM to better understand and connect with diverse audience groups. It will inform and enhance decision-making across the organisation, supporting the development and promotion of public programming, exhibitions, events, digital content, and engagement initiatives. We are looking for a partner who can deliver a bespoke segmentation model that is inclusive, actionable, and embedded across IWM. The model should support teams in communications, marketing, digital, learning, and programming, and help us reach new audiences while continuing to serve existing ones effectively. This work will result in: - A set of audience segments that reflect both engaged and potential audiences. - A programme of internal engagement to ensure the segmentation is understood, adopted, and used across IWM. - The successful partner will play a key role in helping IWM build a shared language around audiences, enabling us to deepen our impact and broaden our reach. Access Code : 45EC6EXH35 For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Market-and-econo...
Documents:

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Iwm/2526/Ape/3466: Audience Segmentation Development Project for Imperial War Museums - Uk Tender

The IMPERIAL WAR MUSEUMS, a Government sector organization in United Kingdom, has announced a new tender for Iwm/2526/Ape/3466: Audience Segmentation Development Project for Imperial War Museums. This tender is published on UkTender under GBT Ref No: 125402329 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-09-29.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.