In-Home Usage Data and Insight Requirements for Ahdb Tender
Notice for In-Home Usage Data and Insight Requirements for Ahdb in Uk. The reference ID of the tender is 135088892 and it is closing on 03 Mar 2026.
Tender Details
- Country: United Kingdom
- Summary: In-Home Usage Data and Insight Requirements for Ahdb
- GBT Ref No: 135088892
- Deadline: 03 Mar 2026
- Financier: Self Financed
- Purchaser Ownership: Government
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.: 2025-764
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- Description:
- This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home. The Retail and Consumer Insight (RCI) team offers independent market analysis using AHDB and third-party data. Their goal is to explain shifts in consumer attitudes and behaviour, helping levy payers understand the market and make informed decisions. AHDB currently uses in-home consumption data currently contracted from Worldpanel by Numerator. How we use in-home data: The in-home usage data provides greater context into the types of meals eaten in the home but also what types of meal our categories are featuring in. The usage data has been used very heavily with our Market Development team to understand the current consumption profile Insight requirement: Track known behaviour of MFP and Dairy products in the home, looking at consumption trends and delivery of insight to understand actual behaviour and motivations behind these. Category coverage: Details below show the category items that included in AHDB's analysis of what it eaten in the home. It shows the set of comparison products that falls within the current analysis. Meat/Fish/Poultry (MFP): Fresh Red Meat, Fresh Beef, Fresh Lamb, Fresh Pork, Frozen Beef, Frozen Lamb, Frozen Pork, Fresh Poultry (breakout for Chicken-Turkey), Fish, Frozen Poultry, Sliced Cooked Meats, Sausages, Bacon, Fresh Burgers & Grills, Frozen Burgers & Grills, Ready To Cook, Ready Meals, Fresh Pulled Pork and BBQ Further cuts ...
- Documents:
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CLICK HERE TO LOGINIn-Home Usage Data and Insight Requirements for Ahdb - Uk Tender
The AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD, a Government sector organization in United Kingdom, has announced a new tender for In-Home Usage Data and Insight Requirements for Ahdb. This tender is published on UkTender under GBT Ref No: 135088892 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2026-03-03.
The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.
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