Audience Segmentation Refresh Uid 120 Tender

Notice for Audience Segmentation Refresh Uid 120 in Uk. The reference ID of the tender is 132101514 and it is closing on 16 Jan 2026.

Tender Details

Country: United Kingdom
Summary: Audience Segmentation Refresh Uid 120
GBT Ref No: 132101514
Deadline: 16 Jan 2026
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.:
Purchaser's Detail:
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Description:
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
CPV classifications: 79310000 - Market research services79311400 - Economic research services79315000 - Social research services
Documents:

Tender Notice

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Audience Segmentation Refresh Uid 120 - Uk Tender

The HISTORIC ENGLAND, a Government sector organization in United Kingdom, has announced a new tender for Audience Segmentation Refresh Uid 120. This tender is published on UkTender under GBT Ref No: 132101514 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2026-01-16.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.

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